Music at the masters

I don't know if anybody else is a golf fan, but The Masters is something i look forward to watching every year. They do several things there that reminisce tradition. With one of those being their opeing music between commercials. It is always the same piano melody playing that reminds you of the tradition that is behind the course. This year for some reason they changed it to something else, to something that was never played before. I noticed this and realized how much you relate music to events or anything for that matter. The normal piano melody is short at about 10 to 15 seconds, and whenever i hear it i always think of The Masters immediately. So when they changed this very simple melody to something else, i felt indifferent. I never knew how closely you relate things with music.