Thanks to the teen pop music era, in the 1990’s, the music industry has become extremely generic and standardize. The creative artistry that artist are supposed to display has been drown in the quest for record sales and marketing. Record labels do not let artist veer from their preconceived image or step outside the box in fear they will flop. With the exception of a few, music videos have become as generic as the artist music. But every so often an artist goes against the grain and dares to be different.
Neo-Soul singer, Erykah Badu release a music video for her first single. Window Seat, off her latest album “New Amerykah Part Two (Return of Ankh).” The song is about wanting to feel love in a relationship and wanting the freedom to look for love. At least I think it is. Although the song isn’t about anything special or different the music video is. In the music video, Erykah steps outside a car in downtown Dallas, Texas in a long trench coat and her faced covered by sunglasses and a hat. She proceeds to walk to down the street gradually stripping her clothes off until she is completely naked. She continues to walk until she shot (appearing to be killed) by what is understood to be a sniper. Her body collapses at the spot where former president John F. Kennedy was assassinated. I’m not clear what Erkyah message was in this video but it was enjoying watching somebody go against the industry cookie cutter-ism.
Here’s the link if you for the video: http://www.youtube.com/watch?v=6u18LKZk-Yo
Saturday, April 17, 2010
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